Edda Gudmun’s extensive knowledge of design has established her as an authority on style and a sought-after consultant for both fashion and shoe brands. Born in Iceland and driven by an unparalleled imagination, Edda enjoys the bizarre and unique, and is known for creating looks that are simultaneously gorgeous and unpredictable. Currently based in New York, she counts international brands and celebrities among her clients, and has donated her talent to diverse collaborations, including many alongside Icelandic artist Hrafnildur Arnardottir aka ‘Shoplifter’ as well as VPL by Victoria Bartlett, for whom she created an exclusive human hair accessory line. 

Clients

Diane Von Furstenberg, Philosophy, Yigal Azrouël, Rachel Roy, Ebel, Avon, L’Oréal, Olay, Bath and Body Works, InStyle UK, Kinki, Another Magazine, Bjork, Katie Lee Joel, Guy Aroch, Araki, Erez Sabag, Carlton Davis, Eva Muller, Dah Len, Magnus Unnar, Aneta Bartos