Danika Underhill grew up in Southern California and spent her formative years enjoying the grunge period and dissecting Sassy Magazine. After earning a film degree with a minor in graphic design in San Francisco, she moved to NYC to pursue a career in fashion and design. 

Danika’s diverse background and experience in both design and art direction have culminated in a skill set that includes brand development, identity design and the concept and execution of global advertising campaigns for print, motion and digital mediums.

Over the past fifteen years she's worked in collaboration with Alexander Wang, Cole Haan, Terry Richardson, Pamela Hanson, Patrick Demarchelier, Arthur Elgor and others. Her philosophy behind creative direction is this: have fun or what's the point? 


Alexander Wang, Ann Taylor, Athleta, Bloomingdale's, C. Wonder, Calypso St. Barth, Cole Haan, Electric Feathers, Hush Puppies, Loft, Mara Hoffman, Nordstrom, Perry Ellis, Supreme Model Management, Yard NYC, Ralph Lauren, Amazon